.svg){kind=icon}
%404x%20(1)-min.webp)
Organic Gaming Creator Outreach
Tap into authentic creator coverage at scale, without the cost of paid sponsorships. Using our proprietary database and opt-in outreach system, we connect your game with genuinely interested YouTubers and Twitch streamers who drive real engagement and long-tail discoverability.
.svg)
.png)
.png)
Full-Service Organic Creator Outreach Campaigns
At Cloutboost, we understand that authentic creator coverage often outperforms paid sponsorships, especially for indie publishers and titles with limited marketing budgets.
Organic outreach lets you validate market interest, build genuine creator relationships, and generate sustained visibility without the upfront risk of paid campaigns. When creators opt in because they're genuinely excited about your game, their coverage resonates more deeply with audiences and keeps driving views, wishlists, and sales long after launch.
Our dedicated team specializes in executing large-scale organic outreach campaigns that deliver real results: authentic coverage from creators who actually want to play your game, performance data to inform future investments, and long-tail discoverability that stretches every marketing dollar further.
gaming influencers
influencer data points
countries
years of experience
How We Do It
Cloutboost executes organic creator outreach campaigns for publishers seeking authentic coverage at scale. We identify ideal creators, manage opt-in key distribution, and track performance—all through one centralized platform.
Step 1. Strategy Development
We begin by understanding your goals and resources. Whether you're an indie publisher testing Western market interest, a mid-size studio extending reach beyond paid campaigns, or an AAA title seeking grassroots buzz, we craft an organic outreach strategy aligned with your objectives. We tailor our approach based on your game's lifecycle stage: pre-launch, launch, or post-launch, and adapt for different platforms like Steam, PlayStation, Xbox, or mobile.
Step 2. Creator Identification
Leveraging our extensive database of over 1.3M active creators, we identify YouTubers and Twitch streamers aligned with your game's genre, aesthetic, and target audience. Our selection process prioritizes gaming-specific criteria - preferred platforms, genres, recently played games, alongside platform-specific metrics like subscriber count, view velocity, concurrent viewership, and engagement rates. We focus on creators most likely to genuinely enjoy your title and deliver authentic coverage to relevant audiences.
Step 3. Opt-In Outreach & Key Distribution
Using Cloutboost Portal, we contact thousands of relevant creators with personalized invitations to request a review key. Only creators who express genuine interest receive keys, ensuring every piece of coverage comes from someone who actually wants to play your game. This opt-in model eliminates wasted keys, builds goodwill with creators, and generates authenticity that paid sponsorships can't replicate.
Step 4. Content Tracking & Monitoring
Once keys are distributed, we track all creator content across YouTube and Twitch in real time. Our portal monitors video uploads, livestreams, views, engagement, and audience reach, giving you full visibility into campaign performance as it unfolds. Creators retain full creative freedom, resulting in diverse content formats: first impressions, deep dives, livestreams, short-form clips, and more.
Step 5. Performance Analysis & Insights
Post-campaign, we deliver comprehensive performance reporting: which creators published, what formats performed best, total reach and views, and actionable insights for future campaigns. This data helps you identify which creator segments and content types drive the strongest results, informing smarter paid investments down the line.
Scale Organic Outreach with AI-Powered Portal
Our proprietary portal streamlines creator identification, outreach, key distribution, and performance tracking, all in one centralized platform. Run campaigns yourself with full control, or let our experienced team manage the entire process end-to-end.
Success Stories
Video game publishers from indie to AAA studios rely on Cloutboost to enhance visibility and drive sales through targeted Twitch influencer marketing. Discover what our clients have to say about their experiences with us.
Case Studies
Explore how video game publishers and non-endemic brands are effectively leveraging Cloutboost to launch, oversee, and monitor Twitch influencer marketing campaigns at scale
Got a Question?
Find answers to commonly asked questions about Cloutboost Twitch influencer campaigns
How does Cloutboost select creators for organic outreach campaigns?
At Cloutboost, we use a data-driven selection process to identify creators who are most likely to genuinely engage with your game. Using our proprietary database of 1.3M+ active gaming creators, we analyze platform preference, genre affinity, recently played titles, engagement quality, and historical content performance.
Unlike paid sponsorship targeting, organic outreach prioritizes interest probability, meaning we focus on creators who are most likely to request a key and publish content voluntarily, resulting in more authentic coverage and stronger audience trust.
How large is your organic creator network?
Cloutboost provides access to more than 1.3 million active global gaming creators across YouTube and Twitch.
Our database is updated daily and tracks more than 50 data points per creator, including:
- Content performance trends
- Game and genre affinity
- Platform focus (PC, console, mobile)
- Posting frequency and consistency
- Audience engagement quality
This allows us to scale outreach to thousands of relevant creators while maintaining targeting precision.
How is organic creator outreach different from paid influencer campaigns?
Organic outreach focuses on creators who choose to cover your game because they are genuinely interested, rather than being contractually sponsored.
This typically results in:
- Higher authenticity and audience trust
- More natural content formats (first impressions, streams, series)
- Longer content lifespan and discovery tail
- Lower upfront cost compared to paid sponsorships
Organic outreach is often used alongside paid campaigns to validate creator segments and optimize future paid investment.
Do you guarantee creators will publish content?
Organic outreach operates on an opt-in basis, meaning creators request keys voluntarily. Because of this, we do not guarantee publication volume.
However, we optimize for performance by:
- Targeting creators with high genre affinity
- Prioritizing historically responsive creators
- Continuously optimizing outreach messaging and targeting
Our goal is to maximize the number of genuinely interested creators rather than forcing low-quality or non-authentic coverage.
How does Cloutboost manage game key distribution?
We use our proprietary portal to manage opt-in key requests and distribution.
Keys are only sent to creators who:
- Explicitly request access
- Match campaign targeting criteria
- Pass basic channel and brand safety review
This minimizes wasted keys and ensures coverage comes from creators who are actually excited to play the game.
How do you track organic campaign performance?
Through Cloutboost Portal, clients receive near real-time tracking of:
- Published videos and livestreams
- Views and reach
- Engagement metrics
- Creator participation rates
Our reporting also identifies which creator segments and content formats drive the strongest results, helping inform future paid campaigns and marketing strategy.
Can I monitor organic outreach results in real time?
Yes. Clients receive access to our reporting dashboard, where they can monitor creator activity and campaign performance as content is published.
This includes:
- Live content detection across YouTube and Twitch
- Performance metrics per creator
- Aggregate campaign reach and engagement
- Exportable reports for internal analysis
Does Cloutboost support global organic outreach campaigns?
Yes. We regularly execute organic outreach campaigns across North America, Europe, Asia, and emerging gaming markets.
Our team understands regional platform behavior, creator ecosystem differences, and content trends, allowing us to tailor outreach strategies for each target region.
What budget is typically required for organic creator outreach?
Organic outreach is significantly more cost-efficient than paid sponsorship campaigns.
For full-service managed organic outreach campaigns, typical budgets start around $3,000, depending on outreach scale, targeting complexity, and reporting requirements.
Organic outreach is often used as a foundation layer before scaling into paid influencer activations.
When should a studio use organic outreach?
Organic outreach is particularly effective for:
- Indie and mid-size studios validating market interest
- New IP launches seeking authentic early coverage
- Live-service games maintaining ongoing creator discovery
- Publishers looking to identify high-performing creators before paid campaigns
Reach gamers at scale with Cloutboost.
We specialize in promoting video games through expert-led,
data-driven approach to gaming influencer campaigns.
