About the Game:

Ogu and the Secret Forest is a charming 2D action-adventure game that follows Chibi Ogu, a curious platypus sporting an explorer hat, as he ventures through a vast, hand-drawn world. Divided into six unique regions, the game invites players to discover dungeons brimming with mysteries, puzzles, and traps. With a delightful mix of Zelda-inspired gameplay, puzzle-solving, and character customization, Ogu and the Secret Forest brings a cozy and warm, whimsical experience for fans of exploration and adventure.

Campaign Strategy:

Cloutboost strategically selected eight mid-tier English-speaking YouTubers with a proven history of covering games similar to Ogu and the Secret Forest. The campaign targeted channels with a significant female audience in their 20s and 30s, particularly those who frequently showcase cozy, cute, 2D indie games. Cloutboost leveraged its proprietary Portal, a powerful tool for discovering gaming channels based on specific criteria, including game types, genres, themes, and platforms, to ensure the best fit for the campaign. The client was highly pleased with the streamlined creator selection and efficient communication process.

"Portal was incredibly helpful! Searching for creators turned out to be more challenging than expected, but with Portal, the process became much smoother.. Overall, it was a fantastic collaboration experience!"

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To ensure each creator got an authentic feel for the game, Cloutboost encouraged influencers to spend some time playing before filming. With the game divided into six regions, and the first region functioning as a tutorial, creators were asked to play for at least three hours to experience more advanced areas. A milestone target of collecting three in-game Sigils—earned after completing three regions—was suggested to help structure the content.Cloutboost also requested that influencers share a draft of their video script ahead of time to ensure messaging stayed on point. 

To maximize reach, all videos were ideally set to go live on October 25, 2024, the first day of the Steam sales period. If creators couldn’t meet this target date, Cloutboost worked with them to propose alternatives, allowing the client to choose the most strategic timing. Once a date was confirmed, creators were encouraged to post at peak engagement hours for their channel, ensuring videos reached the audience when they were most active. 

Creators

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Content

CharlieBarley dives into Ogu and the Secret Forest with a mission to explore every corner of the game and achieve a full 100% completion. Known for her love of cozy games like Stardew Valley and Animal Crossing, Charlie brings her signature charm and enthusiasm to this playthrough, aiming to collect every hat, unlock all six elemental sigils, and even become the champion of an underground fight club. Her deep dive into the adorable world of Ogu is packed with fun, and her excitement shines through as she guides viewers through Ogu’s adventures.

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In his signature chaotic style, Windette dives into Ogu and the Secret Forest in a sponsored video packed with humor and irreverence. He takes viewers on a hilarious journey through the game’s quirky storyline, from “mowing the lawn” to exploring bizarre dimensions and battling “mega cactus” in a colossal mech suit. Windette’s infectious enthusiasm shines as he embraces the game’s eccentricity, keeping fans laughing and hooked at every twist.

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Lemon, aka The Backlogs, dives into the charming world of Ogu and the Secret Forest, sharing a heartfelt exploration of the game’s unique magic. Even Lemon's wife Cat, who rarely joins him in his videos, was so captivated that she stopped everything to sit down and play alongside him.

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The videos received an overwhelmingly positive response from YouTube audiences, sparking a strong interest in playing the game:

Results

Timed strategically around a Steam Sales week, the campaign generated over 450,000 YouTube views within two weeks of launch. With a key objective of boosting Ogu and the Secret Forest sales on Steam, the campaign effectively leveraged the influence and engaging content of mid-tier gaming YouTubers, resulting in a significant lift in sales. The sponsored content not only achieved wide visibility but also resonated positively with the target audience of adventure puzzle game fans, garnering more than 30,000 likes and an impressive 6.1% average engagement rate.