About the Game

The Expanse: Osiris Reborn is a story-rich sci-fi RPG where players take command of the most advanced ship in the system and navigate a galaxy of moral choices, tactical combat, and personal relationships. Designed by the creators of Pathfinder: Wrath of the Righteous and Warhammer 40K: Rogue Trader, the game brings a narrative-driven RPG experience set in the deeply immersive universe of The Expanse, blending character-driven exploration, tactical battles, and real-time decision making.

Campaign Strategy

Cloutboost hand-picked eight macro YouTube creators known for their trailer reactions and narrative game commentary. These creators were selected for their strong engagement, expertise in RPGs and sci-fi games, and history of successful reactions to game announcements. To preserve the surprise and maximize impact, all creators signed NDAs and agreed to an embargo until the Future Games Show premiere on June 7.

Influencers received the official announcement trailer and key talking points under embargo and were briefed on the IP, Owlcat’s pedigree, and the game’s sci-fi narrative appeal. The content format was entirely dedicated videos, focusing on trailer reactions, IP speculation, and excitement about The Expanse as a franchise.

One of the creators also hosted a developer interview, offering viewers an exclusive behind-the-scenes perspective and adding depth to the campaign's content variety.

Creators

To maximize reach and credibility, Cloutboost activated 8 macro-level influencers known for their expertise in game trailers, RPG content, and franchise commentary:

• AngryJoeShow – One of the most recognized voices in gaming commentary and reviews
• Big Dan Gaming – Focused on RPG lore, gameplay analysis, and breakdowns
• Force Gaming – Popular for detailed trailer reactions and in-depth RPG coverage
• JorRaptor – Covers breaking news and updates across AAA titles with strong YouTube traction
• Luke Stephens – Narrative-driven content creator specializing in RPGs and sci-fi games
• MrMattyPlays – Long-time Bethesda/Owlcat community figure with a core RPG audience
• YongYea – Trusted voice in gaming with a focus on storytelling and industry news‍
• AfroSenju XL – Known for high-energy reactions and deep fandom engagement

These creators were selected not just for their reach but for their credibility and alignment with The Expanse’s sci-fi RPG tone and Owlcat’s audience base.

Content

AngryJoeShow, one of YouTube’s most recognized voices in game reactions and reviews, delivers his signature mix of humor and critical enthusiasm in a high-energy reaction to the announcement. With his co-hosts, Joe explores the potential of the IP and gives a nod to Owlcat’s pedigree, helping cement early hype among a massive audience of RPG fans.

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Force Gaming brings a sharp analytical lens to the reveal, dissecting the trailer scene by scene. Known for his in-depth RPG commentary, he highlights key narrative cues, ship design details, and combat hints, fueling fan speculation. His breakdown not only builds excitement but positions The Expanse as a promising new entry in the story-rich RPG space.

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In a thoughtful and lore-rich video, Luke Stephens explores The Expanse: Osiris Reborn through the lens of its source material and genre. He dives into the trailer’s tone, themes, and implications, speculating on narrative depth and decision-making systems. His focus on immersive storytelling strongly resonated with narrative-driven gamers.

Results

While gaming publishers often ask whether influencers can be engaged before gameplay footage is ready, The Expanse: Osiris Reborn illustrates that it’s absolutely possible when a campaign leans on a beloved IP and a trusted developer. This brand awareness strategy was a powerful first step in shaping public perception and preparing fans for what’s to come.

The campaign videos went live within hours of the trailer premiere, resulting in a coordinated wave of excitement across YouTube.

• 8 dedicated videos released between June 7–11, 2025
• Combined reach of over 350K in the first 7 days
• Engagement rate across videos: 6.5% average
• Comments sections flooded with praise for Owlcat and excitement over The Expanse IP return

The campaign successfully positioned The Expanse: Osiris Reborn as one of the most buzzed-about RPG announcements of the summer, well before gameplay details were available.