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The indie game space is already intensely competitive: in 2024 alone, nearly 19,000 titles launched on Steam. Now, with AI-powered tools driving down development costs, even more small studios are entering the market. While this growth fuels creativity, it also makes it harder than ever for even the most innovative games to get discovered and stand out.
Influencers are one of the most powerful tools for achieving visibility. Most gamers discover new titles through YouTube, TikTok and other social media. Well-timed creator content during demos, early access launches, or major events can deliver thousands of wishlists, spark early momentum, and directly drive sales. In fact, 41% of US gamers have purchased a game purely because a creator they trust recommended it.
Beyond immediate results, influencer-driven spikes in traffic, wishlist activity, and purchases send strong signals to Steam’s algorithms, unlocking better store placement and fueling a cycle of organic discovery.
To help indie studios navigate this competitive landscape, we’ve compiled a list of the Top 25 Gaming Influencers Covering Indie Games. Whether you’re getting ready for your next launch or looking to build long-term brand awareness, these creators can help your game cut through the noise and connect with players actively searching for their next indie gem.
Northernlion is a veteran YouTube gaming creator known for his witty commentary and long-running “Let’s Play” series. He rose to prominence through his early coverage of indie hits like Super Meat Boy and The Binding of Isaac. Indie games have remained central to his brand ever since, both because of his personal interest and the variety they bring to his content. Northernlion built a loyal following with series like Let's Look At, where he explored newly released indie games, often introducing viewers to titles they’d never heard of. He’s also the host of the long-running Northernlion Live Super Show, where he plays games alongside friends in a casual, banter-filled format.
Favorite Genres
Strategy, Soulslike, Roguelike
Favorite Games
Variety
Country
Canada
Channels
Wanderbot is a popular YouTube gaming creator known for his Let’s Plays and first impressions of a wide range of titles, with a strong focus on indie games and roguelikes. He often covers newly released games at a rapid pace, sometimes uploading multiple first-look videos in a single day. His wife, Chelle, frequently joins him on the channel, bringing a thoughtful lens of storytelling, worldbuilding, and lore analysis to their co-op content. Together, they create engaging, personality-driven gameplay while actively interacting with both their audience and game developers. Wanderbots occasionally features tabletop and AAA games as well.
Favorite Genres
Roguelike, Simulation, RPG, Tabletop
Favorite Games
Variety
Country
USA
Channels
Splattercatgaming showcases standout indie games with a strong focus on survival, strategy, and RPG titles, mainly on PC. He’s known for highlighting games he genuinely enjoys, with a priority on discovery over critique. His Weekly Indie Newcomer series shines a light on lesser-known indie titles, many of which go on to become full Let’s Plays on his channel. With over 944K YouTube subscribers, Splattercat has built a loyal audience by keeping things honest, humorous, and gameplay-focused. Before going full-time as a content creator, he worked as a geologist, now he’s all about diving deep into new games and sharing the best of the indie world.
Favorite Genres
Survival, Roguelike, RPG, Strategy
Favorite Games
Variety
Country
USA
Channels
Retromation is a YouTuber and Twitch streamer known for covering indie games, particularly those in the roguelike, strategy, deckbuilding, and simulation genres. His content focuses on showcasing gameplay of new and upcoming titles, often during their early access or launch phases. He has built a loyal following by highlighting lesser-known indie gems, offering insightful commentary, and helping viewers discover games they might otherwise miss.Retromation is also part of The Wholesomeverse - a community of creators on YouTube and Twitch who highlight a wide range of games, primarily Indies.
Favorite Genres
Roguelikes, Deckbuilders, Tactical RPGs, Auto-battlers
Favorite Games
Variety
Country
USA
Channels
Best Indie Games, run by Clemmy, is a YouTube channel dedicated to spotlighting the incredible world of indie games. While Clemmy doesn’t produce traditional reviews, his curated spotlights are among the best resources online for discovering new and noteworthy indie titles. With a passion for uncovering hidden gems and celebrating the creativity of independent developers, the channel covers everything from standout released games to previews of the most promising upcoming titles. Built on a foundation of positivity and community, Best Indie Games encourages gamers to explore beyond the mainstream and appreciate the artistry and innovation that define the indie gaming scene.
Favorite Genres
Variety
Favorite Games
Variety
Country
Singapore
Channels
Alpha Beta Gamer is a gaming-focused website and YouTube channel dedicated to showcasing overlooked indie games, particularly those in alpha and beta stages of development. Since launching the YouTube channel in May 2014, they have featured a wide range of early-stage titles, with a strong emphasis on the indie horror genre. Beyond YouTube, Alpha Beta Gamer’s website serves as a hub for discovering upcoming games and provides links for players to join closed betas, alphas, and demos. Their dedication to uncovering hidden gems, especially from game jams and smaller studios, has earned them a loyal following and a community of indie gaming enthusiasts eager to try new titles before release.
Favorite Genres
Horror, Survival, FPS
Favorite Games
Variety
Country
UK
Channels
Skill Up is Ralph Panebianco, a well-known Australian gaming creator celebrated for his analytical, elegantly scripted game reviews and in-depth industry coverage. He’s known for recurring series such as This Week in Video Games and The Best Games of the Year for a broad audience, as well as Indie Spotlight Review and Steam Next Fest Highlights, favorites among indie game enthusiasts. Beyond YouTube, Ralph co-hosts The Friends Per Second Podcast and runs ThisWeekInVideoGames.com, an ad-free, subscription-based site offering curated news, previews, and indie recommendations.
Favorite Genres
FPS, RPG, Survival
Favorite Games
Variety
Country
Australia
Channels
Skoottie is a gaming content creator on YouTube and Twitch known for his deep dives into quirky, niche, and indie games, often pushing them to 100% completion. His signature “I Played 100% of ” series showcases his dedication to thoroughly exploring every aspect of a game, crafting detailed, completionist-style videos that immerse viewers in the full journey. While he plays a wide variety of titles, his main focus is on simulation games and roguelikes, often highlighting hidden gems in these genres.
Favorite Genres
Simulation, Roguelike, Deckbuilder
Favorite Games
Variety
Country
USA
Channels
ChristopherOdd is a Canadian gaming creator known for his laid-back, occasionally salty, and always engaging Let’s Plays. His channel covers a broad spectrum of games, but his passion lies in squad-based strategy, narrative-driven RPGs, and roguelikes, genres that reward thoughtful choices and careful planning. One of Christopher’s trademarks is his blind playthrough style, where he experiences games without prior knowledge, reacting to every plot twist, emotional beat, and surprise right alongside his audience. This approach has made his horror, sci-fi, and role-playing series especially memorable, as viewers feel they’re on the journey with him from start to finish.
Favorite Genres
Squad Based Strategy, Story-Based RPG, Roguelikes, Horror
Favorite Games
Variety
Country
Canada
Channels
Blitz (formerly Blitzkriegsler) is an American gaming creator known for his dynamic blend of humor, experimentation, and gameplay across a wide range of titles, from the smallest indie releases to major AAA games. A former hydraulic and hydrologic engineer, Blitz brings an analytical, observant approach to his content, often exploring creative strategies and unexpected game mechanics. He is best known for series featuring games like Totally Accurate Battle Simulator, Hello Neighbor, and other simulation, sandbox, and strategy titles.
Favorite Genres
Simulation, Survival, Sandbox, RTS
Favorite Games
Variety
Country
USA
Channels
Olexa (real name Tyler) is an American gaming creator and Twitch streamer best known for showcasing a wide variety of obscure and inventive indie games. A member of the creator collective The Wholesomeverse, Olexa specializes in roguelikes, roguelites, puzzle games, and simulation-heavy indies. His content thrives on discovery and depth, often delivered through blind or reactive playthroughs that highlight lesser-known titles and unique mechanics. Whether uncovering hidden gems or exploring the latest indie experiments, Olexa brings curiosity, thoughtful commentary, and a genuine enthusiasm for games that exist outside the mainstream spotlight.
Favorite Genres
Roguelike, Puzzle, Simulation, Strategy
Favorite Games
Wordle, GeoGuessr, Spelunky 2, Super Auto Pets
Country
USA
Channels
Nookrium (Michael, also known as Nook) is a variety YouTuber and Twitch streamer known for spotlighting new and in-development indie games. His channel is dedicated to showcasing unique and interesting titles, with a particular focus on strategy, simulation, and colony-building genres. Nook uploads daily content on YouTube, where he dives into a wide variety of indie games, often discovering hidden gems, purchasing them, and sharing engaging first-look gameplay with his audience. He also streams live most days at 6 AM UTC on Twitch.
Favorite Genres
Strategy, Simulation, Colony Building
Favorite Games
Timberborn, Factorio, Rail Route
Country
USA
Channels
GamerZakh is a Malaysian gaming creator known for his “Nostalgic PC Gaming” approach - as he says, “As we move forward, we look back at what made video games great.” For over a decade, Zakh has been a professional content creator, covering games from what he calls “The Great Nostalgic Period of Gaming” (1995–2006) as well as modern titles that capture the same spirit. His content spans beloved classics like Caesar III, Age of Empires, and Morrowind, to newer releases such as Civilization VI and Skyrim. In addition to Let’s Plays, he produces list videos on upcoming games, reviews, and in-depth discussions on specific gaming topics.
Favorite Genres
City Builder, Simulation, RTS, Turn-Based Strategy, RPG
Favorite Games
Caesar III, Age of Empires, SimCity
Country
Malaysia
Channels
Angory Tom is a gaming creator known for his “super chill” content and playful sense of humor, creating an easygoing space where viewers can enjoy both popular titles and hidden indie gems. A long-time member of The Yogscast, Tom started as a producer before launching his own channels in 2016, blending Let’s Plays with his background in animation to add a unique creative flair. His main channel features a wide variety of games, from quirky simulation experiments like Marble World to narrative adventures, while his second channel, Mystery Quest, focuses on tabletop RPGs
Favorite Genres
Roguelike, Deckbuilder, Tower Defense, RTS
Favorite Games
Variety
Country
UK
Channels
MadMorph is a gaming creator known for his comfy, chill, and goofy vibe, creating a welcoming space for viewers to relax and unwind. He plays a variety of titles, but is most often found exploring indie, cozy, and story-driven games. Across platforms like Twitch, YouTube, and TikTok, MadMorph shares everything from laid-back livestreams to his popular “Fall Asleep While I Play” series, offering softly spoken, ASMR-style gameplay perfect for winding down. His content blends lighthearted humor with a relaxing atmosphere, building a loyal community that values comfort, creativity, and connection.
Favorite Genres
Sandbox, Cozy, Story-Driven
Favorite Games
Ark: Survival Evolved, Minecraft, Planet Coaster 2
Country
UK
Channels
Yippee Ki Yay Mr Falcon (also known as Mr. Falcon) is a gaming creator and indie game enthusiast best known for his YouTube channel, where he showcases quirky, sci-fi, and indie survival games. His content spotlights smaller, unique titles, often centered on survival challenges, simulation hybrids, and unusual game mechanics. Mr. Falcon delivers Let’s Plays with humor and a relaxed, conversational style. In addition to his public content, he offers exclusive Let’s Play series to supporters on Patreon, appealing to gaming fans who appreciate indie titles and niche genres.
Favorite Genres
Survival, Simulation
Favorite Games
Variety
Country
USA
Channels
Gab Smolders is a Dutch gaming creator best known for her YouTube channel, where she showcases Let’s Plays and playthroughs for horror and mystery fans. Fluent in Japanese, Gab often plays and translates Japanese horror titles such as Fatal Frame and Ikenie no Yoru, a skill she developed while studying at Leiden University in the Netherlands. In addition to her horror content, Gab also plays a wide variety of cozy and indie games, highlighting unique storytelling and creative gameplay from smaller developers. Beyond YouTube, she streams regularly on Twitch and has launched her own clothing line through TeePublic.
Favorite Genres
Horror, Cozy
Favorite Games
R.E.P.O., Stardew Valley
Country
Netherlands
Channels
KatherineOfSky is a YouTuber who plays strategy, builder, simulation, story-driven, platformer, and other genres, covering both indie and AAA games. She focuses on games that spark joy and curiosity, especially those with unique mechanics and engaging gameplay. Her channel features long-running series in strategy and building genres, including Factorio, Dyson Sphere Program, Anno 1800, Autonauts, and more. KatherineOfSky is also known as Goddess of Factorio, Queen of the Biters, or Belt Diva. In addition to gaming, she has a passion for voice acting and offers her talents, including a variety of accents, for game projects.
Favorite Genres
Strategy, Builder, Simulation, Story-Driven, Platformer
Favorite Games
Timberborn, Factorio, Rail Route
Country
Sweden
Channels
InterndotGif is a YouTube creator and streamer who burst onto the scene in early 2022 and has since grown to over 370K subscribers. He’s carved out a niche in quirky, inventive indie gamesm, often diving into simulation, automation, roguelites, and incremental/idler titles. His content thrives on playful, mechanistic creativity, with videos that revolve around building, exploiting, and experimenting, whether that means turning dice into literal currency, engineering factories of chaotic destruction, or orchestrating absurd animal transformations.
Favorite Genres
Sumulation, Roguelike, RPG
Favorite Games
Variety
Country
USA
Channels
Get Indie Gaming is an indie game media brand dedicated to discovering and spotlighting hidden gems across platforms like PC, Xbox, PlayStation, and Nintendo Switch. As a Steam curator, a website, and a podcast, they focus on highlighting lesser-known titles and helping indie developers gain traction. Best known for countdowns and themed showcases, Get Indie Gaming produces regular series like This Week in Indie Games, Steam Next Fest Highlights, Lost Pixels (hidden gems), and seasonal “Top 10” or “Top 15” lists of upcoming and standout indie titles. The channel also features first impressions of new releases and genre-specific deep dives, while spotlighting unique, creative projects that often fly under the mainstream radar.
Favorite Genres
Roguelike, Puzzle, Adventure, Cozy, Simulation
Favorite Games
Variety
Country
Netherlands
Channels
Hutts (real name Jonathan) is an American gaming YouTuber and Twitch streamer best known for his high-energy, comedic gameplay centered on roguelikes. Renowned for his quick wit and mechanical skill, Hutts delivers a mix of fast-paced banter and deep game knowledge, making his content both entertaining and informative for fans of the genre. Hutts explores a wide range of indie titles, community-driven challenges, and occasional horror games, always with an upbeat, irreverent tone that keeps viewers engaged.
Favorite Genres
Roguelike
Favorite Games
The Binding of Isaac
Country
USA
Channels
RhapsodyPlays, also known as Ryan, is a gaming YouTuber known for his "let's play" style videos, focusing on indie, strategy, roguelike, and deckbuilding games. He also occasionally ventures into RPGs when he feels like voice acting the dialogue. He frequently plays early access titles, giving viewers a first look at new mechanics and balance changes. Known for his upbeat personality, quick thinking, and deep familiarity with the roguelike genre, Rhapsody has built a reputation as both an entertainer and a go-to source for strategy-focused indie game coverage.
Favorite Genres
Strategy, Roguelike, Deckbuilder, RPG
Favorite Games
Monster Train, Blue Prince
Country
Australia
Channels
I Dream of Indie Games is a gaming media outlet (idreamofindie.com) and YouTube channel dedicated to championing independent games and “bringing a voice to the voiceless” in gaming. Founded by a team of indie enthusiasts, the channel covers a wide spectrum of genres, from narrative-driven adventures and pixel-art platformers to experimental puzzlers and ambitious RPGs. Their content includes in-depth reviews, early-access previews, developer interviews, and curated top lists, all aimed at helping players discover unique titles that might be overlooked by mainstream media.
Favorite Genres
Adventure, Survival, Metroidvania, Platformer, Puzzle, RPG
Favorite Games
Variety
Country
USA
Channels
BaerTaffy (real name Alex Larrabee) is an American Twitch streamer, YouTuber, voice actor, and rapper (performing as B-Taff Supreme). A long-time figure in the indie and roguelike gaming community, he’s best known for his appearances on the Northernlion Live Super Show (NLSS) and as a host of the Roundtable Podcast. On his own channels, BaerTaffy is celebrated for his relaxed, witty, and often dryly humorous approach to gameplay. Beyond roguelikes, he explores survival games, narrative-driven indies, and multiplayer collaborations, making him a familiar and trusted voice for fans of thoughtful yet approachable gaming content.
Favorite Genres
Roguelike, Survival, Deckbuilder
Favorite Games
Variety
Country
USA
Channels
Indie James is a YouTube creator dedicated to discovering and showcasing lesser-known indie games through immersive, no-commentary longplays and early demo coverage. His playlists feature full gameplay walkthroughs of unique titles, offering a clean, unfiltered look at game mechanics, visuals, and atmosphere. By letting the gameplay speak for itself, Indie James creates an experience that feels focused and immersive, making his channel a go-to destination for players who want to explore new and noteworthy indie titles without commentary.
Favorite Genres
Metroidvania, Roguelike, Survival, RPG, Horror
Favorite Games
Variety
Country
Channels