Codashop is a leading global payment platform where players can safely purchase in-game currency, vouchers, and digital content for popular mobile games, often at better prices than traditional in-app stores. Codashop works directly with game publishers and helps convert free-to-play players into paying users by lowering the barrier to purchase.

Cloutboost launched multi-region Influencer campaigns supporting Codashop activations tied to major game updates and seasonal events across multiple mobile titles, including Dunk City Dynasty, Dragon Nest, and EAFC.

Challenge

Cloutboost was tasked with identifying and activating the right creators for each game featured on Codashop across seven key global regions, while ensuring that Codashop messaging was integrated seamlessly into gameplay content.

Unlike traditional game launch campaigns, the core challenge was not introducing a new title, but influencing purchase behavior within existing player communities. This required:

• Mapping the correct creator ecosystems to each supported game
• Adapting creator selection and messaging strategy per region
• Ensuring integrations felt natural inside gameplay rather than promotional or disruptive

Additionally, Codashop messaging needed to be positioned as a value-add to the player experience, highlighting convenience, security, and promotional savings, without breaking immersion or reducing content authenticity.

Campaign Strategy

Codashop campaigns require a very different strategy compared to traditional game launch influencer campaigns. Codashop activations were tied directly to in-game events, new player releases, seasonal battle passes, and limited-time rewards to maximize urgency and conversion behavior.Instead of introducing a new game, the goal is to influence purchase behavior inside an existing player base. To achieve this, we focused on:

Native Content Integration

Influencers showcased gameplay while naturally demonstrating Codashop top-up flows, highlighting:

• Speed and ease of purchase
• Security and legitimacy
• Active promotions and voucher bonuses
• Event-based urgency tied to new seasons and content drops

For example, during Dunk City Dynasty Season 2, messaging focused on:

• New season content and gameplay updates
• New player roster additions
• Limited-time rewards and battle pass value
• Voucher and promo-based top-up incentives

Content Formats

• Dedicated YouTube Videos (10–15 minutes)
• Integrated Sponsorship Segments (60–90 seconds)
• Live Stream Mentions and Voucher Activations

Creators clearly disclosed sponsorship while maintaining authentic gameplay storytelling and natural product positioning. Call-to-actions were placed both in content and video descriptions with tracking links and pinned comment placement to maximize conversion visibility

Global Execution

We launched campaigns across key mobile gaming regions, including:

• Thailand
• Taiwan
• South Korea
• Philippines
• Indonesia
• Brazil
• Malaysia

Localized messaging and cultural nuance were critical to performance. We worked with region-specific creator ecosystems and ensured messaging compliance with local advertising and platform requirements.

Creator Content

Results

• Combined creator audience coverage exceeded 11.65M + followers. By focusing on creators already producing content for supported titles, we were able to reach highly relevant, high-intent gaming audiences across multiple core Codashop territories.
• Total organic video views delivered exceeded 705K+ views
• Unlike time-sensitive launch campaigns, Codashop integrations continue generating measurable value long after publication. Key long-term drivers included search discovery from players looking for gameplay tips, builds, or season updates, as well as an ongoing discovery from new players entering each game ecosystem
• The campaign also enabled long-term partnerships with top-performing creators across multiple regions. By identifying creators who consistently drove strong engagement and conversion signals, we built a repeatable activation framework that reduces testing cost and improves performance predictability for future Codashop campaigns.

Key Success Drivers

• ‍Existing Player Audience Targeting. Targeting creators already playing supported games significantly improved authenticity and conversion intent.‍
• Event-Based Conversion Windows. Tying campaigns to season launches and major updates increased urgency and transaction likelihood.‍
• Native Integration Approach. Embedding Codashop into gameplay rather than positioning it as a standalone promotion improved viewer trust and click-through behavior.

Cloutboost continues to support Codashop through ongoing campaign activations tied to new game releases, seasonal content launches, and regional growth initiatives, helping scale top-up conversion performance across global mobile gaming audiences.