Influencer Marketing Trends from CES 2020

The year 2020 has generated a lot of news from the tech world already. The new decade opened with the CES 2020 convention that encompassed dazzling and diverse innovations in consumer technology hardware and software. Tech enthusiasts’ most anticipated event of the year kicked off in Las Vegas on January 7th and ran for almost a week.

In this article, the Cloutboost team brings you some of the most insightful tidbits from the venue.

Offline or Online? Play It Both Ways!

CES visitors had a chance to discover the breakthrough innovations presented by more than 4,400 exhibiting companies. This year the show gathered over 170,000 attendeesfrom 160 countries.

Still, these numbers look pretty tiny compared to the enormous online buzz generated around the event. Millions of tech fans from all over the world had a chance to get the latest updates from the show remotely due to the unceasing flood of tweets and vast media coverage.

In order to spice up the hubbub around their releases even more, brands invited major social influencers to take part in the show. These partnerships drove massive online engagement around the event.

Here are some inspiring case studies of how top tech brands collaborated with social influencers to rock the event:  

Nikon & Photography Influencers

Nikon hosted a series of live presentations and panel discussions from inspiring photography creators. Passionate photographers shared their incredible and touching stories of how they are trying to make a difference through the art of visually capturing the world around us.

Instead of simply showcasing its products, Nikon engaged photography influencers to share the real-life experience behind every camera. This storytelling approach strongly resonated with the audience, building emotional affection for the brand.

Over 30 photography influencers appeared on the showfloor to tell engaging stories through photos made with a Nikon camera. Among the renowned creators you could see on the stage were Joe McNally, Ami Vitale, Charmi Pena, Roie Galitz and others.


Image Source: https://www.facebook.com/nrblog/photos/pcb.2638455456220871/2638451322887951/?type=3&theater

Nikon live streamed the whole event directly from their booth, allowing those who could not make it to CES 2020 to experience the show online.

Another great example of influencer engagement demonstrated by Nikon was the CES photography influencer challenge. Two Nikon ambassadors, Kristi Odom and Jerry Ghionis had only 60 seconds to compete in a contest over taking the best portrait at CES 2020.

Samsung & YouTube Influencers

The Korean electronics giant nearly took over CES with its immense demo area. Samsung also hosted an exclusive First Look Keynote event for media representatives.

Cloutboost influencer agency proudly partnered with Samsung to bring some of the best tech, photography, and movie influencers to the show.


YouTube creators like Greg Salazar and Alen Palander were invited to experience Samsung’s innovations first-hand. During the event, the influencers kept sharing their top discoveries via Twitter and Instagram.

The results? Samsung became the most mentioned brand of CES 2020:


Mercedes-Benz & James Cameron

Mercedes-Benz partnered with the renowned film director James Cameron to reveal an Avatar-inspired concept car.

The new model, called the Vision Avtr, uses bleeding-edge technology to convey a message of reconnecting with nature. The car features round organic shapes, pulsating neon lights, and “bionic flap” scales on the back.

Top Influencer Marketing Trends from CES 2020

CES is known not only as the best exhibition of consumer electronics but also as a place for business leaders to discuss upcoming industry trends and make new deals. Meanwhile, in a world of 24/7 social media along with continuous mass media news cycles, the relationship between consumer and brand has been forever altered.

Dedicated Influencer Marketing Sessions

The convention’s agenda listed several sessions dedicated to influencer marketing, since the power of social media can’t be ignored by any marketing strategy. CES visitors had a chance to meet speakers like Amy Emmerich and John Holdridge at a session named ‘Power of YouTube, Twitter, Instagram, Snapchat and Facebook.’ Another session called ‘Future of Brand Partnerships and Influencer Marketing’ gathered experts like Tina Pukonen from Pinterest and Kathy Kayse from The Ad Council.

Social Influencers Covering CES Highlights

The list of celebrity social influencers who attended CES includes creators like @BellaTwins and Justin Sun.


These celebrity influencers were actively engaged in the convention, sharing the event’s highlights with their followerships.


Social influencers can help create tangible online buzz around an offline event. By sharing the hottest insights from inside the venue they can boost the interest in and around it.

Curious to discover how social influencers can animate your brand’s event and expand its reach? Talk to a Cloutboost expert today to plan a tailored influencer marketing campaign that will help your brand grow.

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