Indie Game Launch Campaign on Steam
5 Niche Influencers
When NExT Studios reached out to us, they set clear goals for this influencer campaign – to introduce a new niche game to the relevant audience in North America and maximize game downloads.
Promote Biped launch on Steam and drive game purchases
Showcase Biped as an exciting cooperative game best played with friends online or locally
Biped is a game developed by Chinese indie studio Next Studios. It is an entirely cooperative game based on the interaction between two players. Two little bipedal robots, Aku and Sila, walk side by side overcoming original challenges and saving Earth from going dark. Biped supports both local 2 player co-op and solo play with AI partners.
Cloutboost helped with the game’s launch in North America based on our experience with marketing Asian games to the American audience. Our team selected five gaming YouTubers who were the best fit for this puzzle co-op game. We closely worked with each influencer to introduce them to the game’s features.
The influencer content had to be released on a specific date in order to tie in together with the date of the game’s launch on Steam.
Selecting the right gaming influencers is the key to exposing your game to the right audience. It is important to take into account the genre of the game and the specific interests of your target audience when launching an influencer campaign for a video game.