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Asterigos: Curse of the Stars is a mythological-inspired action-adventure RPG developed by Acme Gamestudio and published by tinyBuild.
Although AAA studios often dominate the video game industry, many AA and indie publishers also release great games that attract a dedicated fanbase. In the case of Asterigos: Curse of the Stars, the game's unique combination of a Souls-like approach to exploration and a dynamic combat system, along with the protagonist's engaging story, captured the attention of the gaming community. To promote the game's release on Xbox, PlayStation, and Steam, an influencer marketing campaign was executed by Cloutboost, resulting in a successful launch.
Increase awareness for the launch of Asterigos: Curse of the Stars
Boost game downloads and sales during the launch week
Asterigos: Curse of the Stars is an immersive third-person action RPG that draws inspiration from the rich mythologies of ancient Greece and Rome. In the game, players take the role of the protagonist Hilda, a courageous warrior from the Northwind Legion, on a quest to rescue her father from the cursed city of Aphes. Players explore the city to uncover secrets while battling unorthodox enemies. Every decision they make shapes the fate of the entire kingdom.
An arsenal of enchanted weapons, a dynamic combat system, and a Souls-like approach to exploration give players a unique RPG experience while playing Asterigos: Curse of the Stars. With over 100 collectibles and numerous side quests, they can build their own legacy in the New Game+ mode.
The essential aspect of marketing RPG games is providing players with a rich and immersive experience that keeps them engaged and motivated to continue playing. To achieve this, we partnered with a diverse range of YouTube and Twitch influencers who share a passion for narrative-driven games. By playing the game themselves, influencers were able to share their unique experiences and showcase the various elements that made Asterigos: Curse of the Stars a compelling RPG game. From the vast open-world design, numerous side quests, and collectibles, to the arsenal of enchanted weapons and dynamic combat system, players were able to get a sense of the game's depth and complexity.
To maximize our reach within the RPG gaming community, we specifically targeted influencers who have a strong affinity for games such as Dark Souls, Elden Ring, and FINAL FANTASY XIV Online, which are similar in theme and gameplay to Asterigos. Our influencer partners were carefully selected based on their extensive experience and engagement with these types of games. Their combined subscriber count exceeded 12 million, and they included popular YouTube channels and Twitch streamers with audiences that share a similar interest in RPG games.
To coincide with the release of Asterigos on October 11, we coordinated with our influencer partners to schedule sponsored streams and YouTube video releases on that day. Our goal was to generate buzz and excitement around the game's launch. We wanted the streams and videos to feel authentic, so we encouraged our partners to play the game themselves and provide their genuine reactions and feedback. In addition, we strategically placed branded banners and promotional messages at strategic intervals throughout the streams and videos to ensure maximum exposure. We also had a second promotional push planned for the upcoming weekend (October 15-16) to capture the attention of gamers who prefer playing on weekends.
Blitz, a popular American gaming content creator, shared his gameplay experience, becoming the strongest warrior in the city of Aphes in a YouTube video that reached almost 100,000 views.
On launch day, FightinCowboy streamed his Asterigos play to promote the game to his 1.19M subscribers. Another famous gaming personality, Jesse Cox, also streamed live on his YouTube channel and declared that he had found his next video game waifu.
The Asterigos: Curse of The Stars influencer campaign was a success, with passionate gaming influencers generating buzz among their followers. Sponsored streams by these influencers resulted in hundreds of thousands of views, which translated into a spike in game downloads and sales. Cloutboost's effective use of influencers and their engagement promoted the game's release.
The influencer marketing campaign also provided a platform for players to engage with the game beyond just playing it. By sharing their own experiences and engaging with influencers, players were able to become part of a community that was passionate about Asterigos: Curse of the Stars. This community helped to keep players engaged and motivated to continue playing, contributing to the overall success of the game.