Since the invention of the first video game in 1958, the video gaming industry has grown into what it is today—an industry expected to generate $203 billion by the end of 2022. The pandemic has undeniably spurred the growth and sales of new video game titles and franchises. A report shows over 18,000 video game software firms and roughly 1,530 video game publishers in the US alone.
As the creator economy grows, we see more and more people participating in game development. No-code programming has enabled citizen development of not just video games but apps, websites, software, and platforms. This opens endless possibilities for everyone with a concept.
Thanks to no-code (and low code) platforms and solutions, projects that would have demanded years of expertise and vast sums of money only a decade ago can now be created by anyone and in a fraction of the time.
No-code is a software development approach that requires little, if any, coding skills to build apps quickly and efficiently. This technology is part of the self-service trend, which allows users to create, edit, and utilize data-driven apps to improve their workflow.
No-code software allows citizen developers, or people with no tech expertise, to build no-code solutions. Platforms with no-code typically have a user-friendly interface and drag-and-drop features. These functions enable users to easily visualize the integration process and articulate the overall business logic.
Both developers and non-developers may use these platforms to make quick apps with features and functions that are unique to them. Many of these services are for big businesses needing to create large-scale business operations and workflow solutions quickly.
No-code solutions are different from low-code platforms because they have less authority and can't be changed much. Rather than inputting unique code, they offer tools that make it easy to organize information. Most of the time, no-code platforms don't have access to source code.
For a platform, tool, or system to be classified as "no-code," it must:
With regards to the video game industry, the drag-and-drop features and other streamlined functions of no-code platforms allow anyone to design and market their games. Some platforms also allow for customization, enabling users to improve on what they can create.
No-code solutions have balanced the digital playing field, making it easier for businesses to react quickly and efficiently to changes. As a result, the skill set necessary to generate dynamic business software solutions has shifted from developers to digital marketers.
Marketers increasingly use no-code platforms in three key areas: website design, data analysis, and automation. These complex business elements have been simplified so that most individuals can employ them efficiently without the technical back-end expertise of complex coding.
Marketing teams that use no-code platforms can gain the following benefits:
Here are five no-code platforms video game marketers can leverage to strengthen their efforts.
Airtable, a Saas platform, integrates spreadsheet capabilities with advanced data manipulation features. This is achieved without using a single formula. Airtable is a great tool to enhance effective teamwork. The number of users and topics added to any database is unlimited.
Founded in 2012, Airtable has a dynamic and streamlined user interface. You can manage, save, and collaborate on data with your team. Its modular design allows you to be innovative and create precisely what you want.
The San Francisco-based service offers three paid plans with premium benefits and a free plan with 2GB attachments per base. Upgrade to a premium plan if you need to store more than 1,200 data. To circumvent this, you may divide the entries into small outposts. Paid plans begin at $12 per month and include a free trial.
Application for Marketers
Airtable enables marketing teams to improve business growth by streamlining content and marketing operations. The platform helps the team create a single source for their campaign workflow and stay on track with their goals even as business needs evolve.
Airtable connects work across teams, vendors, devices, and other entities, letting you do better and faster work. Using the platform, you can track outputs at every level. You can also monitor all creative assets, content, and other significant marketing campaign milestones.
Furthermore, Airtable can help to streamline creative inputs. You can easily attach photos or videos and work through comments and feedback directly in Airtable, enabling you to expedite approvals and reduce bottlenecks. All of this saves you time and resources on repetitive work.
Clients: Netflix, Shopify, GitHub, Red Bull, Intuit, Autodesk, Medium, Expedia, Cole Haan
Zapier is an online resource that assists users in producing interconnected functions and features. It is a hybrid platform and marketplace that enables non-techy users to integrate natively inaccessible SaaS functions using actions and triggers. With 6 million monthly site visitors, Zapier is a forerunner of demand creation.
Zapier promotes automating your work across 5,000+ applications to make progress more quickly and effectively. Users can tie commands together in various "if A occurs, do B" scenarios, where A and B can be any application. The major draw of this automation, also known as Zap, is the flexibility to combine actions, triggers, and apps in a single Zap.
Zapier’s free account lets you do up to 100 tasks monthly, but you can only run five Zaps simultaneously. This free version includes a 14-day trial of premium features. Paid plans start at $19.99 per month for the best value bundle.
Application for Marketers
Marketing agencies can use Zapier to simplify lead management. Using Zapier, you can easily link your lead sources, structure them, and minimize discrepancies. All of these enable you to focus on conversions.
The platform can also help you optimize your intercommunication with your target market. This allows a lot in terms of time management. Moreover, Zapier consistently provides reliable data and insights, making informed business decisions easier. Zapier can also consolidate your data sources for a more comprehensive analysis.
Clients: Spotify, Meta, Shopify, Dropbox, Asana
Webflow lets users design, develop, and publish fully customized websites without coding experience. The visual development platform has design, animation, content creation, marketing, and eCommerce tools, all built into one place. As such, coders and non-coders can launch and promote sites faster, more economical, and more collaboratively.
Although it is a website builder, Webflow provides a level of customization and functionality often only seen in more complex platforms like WordPress. Because of this, Webflow is popular among web designers. It's excellent for users who want a fully customizable framework but don't want to deal with the intricacies required in coding.
Webflow offers Site plans and eCommerce plans. Site plans work best for basic or content-focused sites as well as for sizable, high-traffic marketing sites. eCommerce plans are suitable for running a no-code eCommerce store. Users can start using any plan for free but with restricted features. The paid suites with premium features start at $15 per month.
Application for Marketers
Webflow facilitates content collaboration. An easy-to-use editor allows you to publish, update, and revise content effortlessly. The platform also offers SEO optimization, which helps you to fine-tune SEO parameters and markup to improve search engine rankings.
Weblow also makes logic workflows so you can collect data, sync your CMS, and connect all your domains without any difficulties. It can also seamlessly associate the tools you use to run your business to your fully customizable site.
Client: Bain & Company, Zendesk, Rakuten, Lattice, Pacific Funds, Discord, NCR, TED, Dell
Bubble is a platform for app development without writing codes. It is also a system for a visual programming language that makes it easy and economical for anyone to create interactive apps for desktop and mobile web browsers.
Bubble provides resources for developing, testing, refining, scaling, and launching multi-user dynamic applications. Aside from web apps, it helps businesses start production-ready SaaS platforms, marketplaces, and CRMs without knowledge of HTML or CSS.
This New York-based company is an interactive website builder with SEO and analytics features. It can also be a full-fledged, consumer-level video game design tool for advanced users, capable of building tiny 2D platformers.
Bubble offers several price tiers. Its free plan allows users to learn about the platform and build a basic app. Pain plans start at $29 per month and include advanced features. Bubble provides student and non-profit discounts on all plans.
Application for Marketers
Marketers can count on Bubble to manage data accounts as it has a pre-built user management program. Its robust and secure data storage enables you to generate, search, and export data formats. You may additionally create user accounts and activate password-protected log-ins on any OAuth 2.0 compliant provider.
The platform also offers an easy-to-use drag-and-drop interface that allows you to create pixel-perfect layouts and import images, icons, videos, charts, and more without technical skills. It also has a modular editor for creating apps that look great in mobile browsers right away.
Bubble also aids in the growth, interaction, and monitoring of campaigns. You can cultivate an active client base with features like email and SEO that integrate with your existing solutions.
Client: Dividend, Comet, Qoins, Teal
Funnel is an analytics marketing tool that lets you track how well your campaign is doing. It gives complete, up-to-date, and accurate insights that can help you make better business decisions. Funnel analyzes unstructured, fragmented data from over 500 sources and turns it into business-ready records that are fully synced and instantly regenerated.
Founded in 2014, the platform simplifies reporting on marketing performance. Funnel sends data directly to your dashboard or visualization tools. This will give your team access to real-time analytics whenever they are needed.
Funnel also works with many advertising networks, and users can ask for custom integrations. The Funnel API lets you send data directly to Google Sheets, Google Analytics, Amazon Redshift, and other business intelligence tools.
Funnel's two premium versions, digital marketing and media agency, each have three paid tiers. Monthly services for any of the plans starts at $399. Funnel offers a free trial, but a free version is unavailable.
Application for Marketers
Marketers that use Funnel benefit from automated data collection. With over 500+ marketing platform integrations, getting your data into Funnel is effortless. If you don't find what you need, you can ask the Funnel team to create it for you. This means you'll have privy to business-ready data.
You can create no-code criteria to filter your data based on your specific needs. You can easily create custom subgroups and metrics with Funnel's point-and-click toolbox.
Funnel also collects data from two years ago and archives it for you. The more data you have, the simpler data comparison becomes.
Clients: Skyscanner, Samsung, Adidas, Superdry, Trivago
No-code solutions are a simple way to increase efficiency and autonomy by helping users who aren't tech-savvy create visual components, analyze data, and interact with their target market. With no-code platforms, the future of video game marketers - and all marketers - looks bright.