Originally released in 2005, Dungeon Fighter Online (DFO) stands as a testament to the longevity of a captivating gaming experience. DFO’s publisher Neople reached out to us with a challenge to rekindle the excitement of existing players and introduce this gaming classic to a fresh wave of gamers. Reaching new audiences and reengaging dedicated players of a beloved title can be a challenging endeavor and requires strategic influencer targeting.
Introduce Dungeon Fighter Online to new audiences & drive installs
Amplify the awareness of the Archer Update among current players
Dungeon Fighter Online (DFO) is a free to play 2D MORPG beat 'em up PC game developed and published by Neople, a South Korean subsidiary of Nexon. It features retro pixel graphics, where players can join action-packed raids and dungeons with gamers from all over the world. DFO combines classic side-scrolling action with RPG elements and is known for its fast-paced gameplay and extensive character customization options.
Dungeon Fighter Online is one of the most-played and highest-grossing video games of all time, with over 850 million players worldwide and over $22 billion in lifetime revenue as of June 2023.
Our campaign aimed to leverage the power of gaming influencer data to breathe new life into DFO. It centered around an update introducing the Archer character and a range of new features, including level-up events, avatar packages, and the game's availability on the Epic Games Store.
Our influencer database, housing hundreds of thousands of curated gaming YouTubers and Twitch Streamers, proved instrumental. It allowed for precise targeting based on video game-specific criteria such as genre, platform, past gaming preferences, and more. Collaborating with the Neople team, we carefully selected 6 gaming YouTubers and 4 Twitch Streamers, assessing their relevance to the game genre and platform (MMORPGs on PC), reach (small to mid-tier segment), games they played recently (Final Fantasy XVI and Genshin Impact), and a track record of high engagement rates. Our primary campaign focus was on North America (English) and South America (Spanish).
We partnered with five influential gaming YouTubers, including JorRaptor, The Night Sky Prince, Maximilian Dood, Nux Taku, and Doro44. Leveraging 60-90 second video integrations, they covered the game's key features and the update's exciting content. Most videos surpassed channel’s average views and garnered positive sentiment.
We collaborated with Skallagrim, known for his educational content on historical arms and armor. In a creative twist, he explored the fusion of a sword and a pistol, seamlessly linking it to DFO's Agent class to captivate the imagination of gamers:
Four dedicated Twitch streamers, who regularly play MMORPGs, including AlterTimeSK, Luxthos, Bajheera and Squillakilla, hosted 2-hour streams, introducing their audiences to the universe of Dungeon Fighter Online.
Overall, the campaign successfully conveyed the news about Archer Advancement Update, raised brand awareness and drove new users. The legacy of Dungeon Fighter Online continues to shine, powered by creative content and influencer collaboration.
With the Cloutboost Portal, we provided the Neople team with the ability to access comprehensive YouTube and Twitch campaign reports at any moment. These automated reports began generating data as soon as the first content piece went live and updated daily directly from YouTube and Twitch APIs.