Long-Term Influencer Campaign for a Non-Gaming Brand
80+ Hours of Live Streaming
Twitch has become a favorite media channel for popular gamers and their fans. It’s crowded with a very specific demographic, so it gives marketers an incredible opportunity for precise targeting like no other medium.
Establish Hotspot Shield as a go-to solution for Gamers with a focus on access and data privacy
Drive landing page visits/product downloads and establish brand awareness among gamers
HotSpot Shield is a free gaming VPN that improves players gaming experience by preventing bandwidth throttling, decreasing latency, encrypting gaming data, and keeping online profiles anonymous.
Cloutboost Identified and recruited top Twitch Streamers playing popular online games: Fortnite, League of Legends, PUBG and World of Warcraft. We built a tailored communication strategy for each Streamer to share their personal experience with products key features (data privacy, reducing ping time, accessing restricted games etc.).
Using a new approach in the communication strategy, we helped turning a non-gaming product into a product of choice for avid gamers.