With new video-sharing platforms continuously emerging, YouTube’s captivating nature and popularity remain undeniable. Known as the second most popular search engine with around 3.7 million videos uploaded daily, competing for views and engagement on YouTube can be extremely hard. With

TikTok’s quick and swift rise, the user base is now around 1.1 billion each month, making it an extremely popular tool for influencer campaigns alongside YouTube. TikTok campaigns have the ability to capture the attention of millions of users if your content is unique and stands out. In today’s day and age, to be a successful influencer, you need to turn your content from ordinary to extraordinary. Let’s discuss the seven best tools to help you perfect your videos and boost your channel.

1. Movavi Video Editor

When it comes to editing YouTube and TikTok videos, one of the priorities is having everything in one place without the need to jump from one software to the other or sacrificing quality. Designed to streamline your video editing experience, Video Editor by Movavi does just that, with an easy-to-use interface and a smooth, intuitive workflow. 

Made for social media enthusiasts and influencers, exporting your videos with Movavi is quick and swift, with the ability to simultaneously publish on multiple platforms. Its video editing ecosystem is packed with all the necessary tools, including a trimmer, resizer, video stabilizer, and many more. Whether you are someone looking to attract new audiences and grow your fanbase, or a seasoned influencer who wants to boost engagement, having outstanding visuals that make your content unique is the key to success. 

With Movavi’s 180+ artistic filters like VHS, blur, and glitch, captivating attention has never been easier. You can also use advanced AI-based features such as background and unnecessary noise removal tools, and thousands of presets. Having so many tools at your disposal can be overwhelming for a beginner. Movavi’s interactive and informational YouTube blog provides you with valuable tutorials and demonstrative use cases, helping you turn raw footage into a digital masterpiece.

Why choose Movavi Video Editor?

Movavi delivers robust video editing capabilities, encompassing chroma key, video stabilization, keyframing, motion tracking, and AI-based features within an intuitive interface. While user-friendly, it is a great pick for YouTubers or other social media influencers.

2. Adobe Express

Adobe Express is a cloud-based design platform tailored for mainstream users, enabling them to create videos, PDF documents, web pages, graphics, and other digital assets effortlessly.

For influencers, Adobe Express offers a free online video editor that allows the creation and sharing of stunning videos across any social media platform, without requiring any prior experience. With Adobe Express, influencers can build their brand on social media, enhance promotional and slideshow videos, and create unique personal projects using the all-in-one editor.

The all-in-one editor allows for quick resizing of any video to fit various digital platforms. Whether it’s an Instagram Story, Reel, or TikTok video, the Resize tool makes it easy to adapt the content. Additionally, the Adobe Express Content Scheduler enables influencers to create, plan, and publish their videos seamlessly, ensuring their content reaches the audience quickly and efficiently.

Why choose Adobe Express?

Adobe Express is an ideal choice for video editing because it combines a user-friendly interface with powerful features, making it accessible to everyone, regardless of experience level. The AI-powered tools and real-time collaboration features make the video creation process quick, innovative, and collaborative, perfect for influencers and content creators looking to elevate their brand.

3. Apple iMovie

Creating professional Hollywood-grade videos can require a lot of processing power and high-end hardware to work with. That, however, is not the case with Apple’s iMovie. Pre-made templates for various genres, combined with a cinematic mode that integrates seamlessly with the iPhone's capturing feature, ensure that you can effortlessly and quickly produce cinema-worthy results.

With support for 4K video, ProRes, and Apple ProRAW, your videos will always look crisp and vibrant. Once done with the visual aspects, you can also add title cards, credits and even use green screen features to bring your video to life and add a personal touch. 

An important part of storytelling is music and sounds. More than 100 unique soundtracks are waiting to be intuitively and automatically adjusted to your videos. If you want to utilize features only available on desktop or Mac video editors from the comfort of your smartphone, iMovie is the way to go. Its cross-platform availability makes working with this app seamless across iPhone, iPad, and Mac devices. 

Why choose Apple iMovie?

Apple’s iMovie is an amazing tool that gives you access to advanced features and 4K resolution export, otherwise only available on a computer-based video editing software. 

4. Lightworks

If you are searching for a robust editing solution for YouTube or TikTok that offers a specially designed drag-and-drop interface for beginners, take a look at Lightworks. By effortlessly managing videos irrespective of size, quality, and frame rate, coupled with background processing and export, it makes sure your creativity is never interrupted. 

With over 700 customizable titles and motion graphics, your videos are going to fascinate viewers on your channel and bring in new subscribers. Dive into Lightworks’ color correction, footage tone balancing, and pre-built LUTs for visual perfection, and watch your engagement skyrocket. 

Once your content is ready, you can directly share it on YouTube or other social media platforms such as TikTok from within the app, or simply use Lightworks’ Dropbox and Google Drive integrations to store them. This amazing feature also opens up a new world of collaborative workflow, giving teams the opportunity to work together on editing a video. 

Why choose Lightworks?

With advanced sound modification, allowing you to adjust, separate, and overlay tracks for impeccable sound output, and elimination of unnecessary waiting time during video processing and output, Lightworks is for those who seek a quick editing experience and want extraordinary audio capabilities. 

5. Final Cut Pro

For those looking to take their video editing game one step further, Final Cut Pro offers everything you need to easily produce digital masterpieces. Being part of the same ecosystem as iMovie, you can transition your mobile creations to Final Cut Pro and further perfect them using groundbreaking features such as 360-degree and 3D editing, high dynamic range, and advanced color grading which brings every pixel closer to perfection. 

Final Cut Pro’s optimization for Apple Silicone guarantees that even movies that stretch for multiple hours can be edited quickly with breathtaking performance. With a library of special plug-ins and a huge resource hub, your creative possibilities are limitless, making Final Cut Pro the best post-production tool for influencers.

Why choose Final Cut Pro?

With Final Cut Pro, you get an amazing video editor that is designed for creating, editing, and producing the highest quality video. By utilizing Apple’s ecosystem, it boasts amazing features which will leave a lasting impression on your audience.

6. Vegas Pro

If you are familiar with photo editing tools that use multiple layers, you will find yourself appreciating Vegas Pro’s similar workflow. Developed by Sony, a leading corporation in the world of video creation, it perfectly combines innovation with an array of advanced tools, bringing original features to creators. 

Color correction and grading, foundational for every video, are elevated with VEGAS Pro's suite. Tools ranging from color curves and LUT support de-hazing and white balance, promising perfection in every frame. Special effects like distortion, warp, and grunge then broaden your creative possibilities, while the preset browser streamlines the workflow.

Keying becomes a breeze with tools such as chroma key, matte cleaner, and spill removal. Advanced tasks like 3D compositing, masking, and motion tracking have never been more accessible, thanks to intuitive tools like the Freehand Path and various mask types. Vegas Pro accomplishes all of these remarkable feats while staying user-friendly and intuitive, which has made it a favorite among many creators and social media enthusiasts. 

Why choose Vegas Pro?

Designed for all audiences, Vegas Pro offers all the necessary tools for achieving striking videos. Creating a highly-interesting storytelling experience is quick and hassle-free thanks to how light and quick this software is. 

7. OpenShot

OpenShot is a fantastic free and open-source video editor that perfectly blends simplicity, power, and adaptability. It's compatible with Linux, Mac, and Windows, a box that not many other video editors can check. However, what really sets OpenShot apart is its ability to seamlessly incorporate sophisticated animations, watermarks, background tunes, and more.

A standout feature is its ability to visualize the waveform of your video's audio, allowing it to be visually represented in your video. Its user-friendly drag-and-drop interface ensures a smooth experience, especially for those who love having a hands-on approach to their projects.

Once you finish editing, you can enhance it with vibrant 3D animated titles and effects, ensuring your content stands out and resonates with your audience.

Why choose OpenShot?

The biggest advantage of OpenShot is that this software is completely free. It also prioritizes giving you full control over your own workflow, giving you the creative edge.

As two of the most popular platforms for sharing and discovering videos, succeeding on YouTube and TikTok is no small feat. To transform your content from good to exceptional, a reliable video editing tool is essential. This article has delved into seven of the top video editing solutions available, each catering to different needs and expertise levels. Whether you prioritize seamless AI enhancements like Adobe Premiere Pro offers or the robust free capabilities of OpenShot, the right tool can make all the difference. From established giants like Final Cut Pro and Vegas Pro to the user-friendly interfaces of iMovie and Movavi, creators have a huge number of options to choose from. In today’s digital world having a dependable video editor is crucial to crafting compelling narratives and captivating audiences on social media platforms, so experiment with those tools, choose what suits you best, and keep on creating. Good luck!